I’ll be honest: for a while, I thought I was using ChatGPT pretty well.
I’d type in a question, get a decent answer, tweak it a bit, and move on. Simple. Efficient. But… something always felt off. The answers were fine, but not great. They lacked that spark—depth, originality, relevance. I wasn’t getting wow moments. I was getting “meh, that works.”
Until one random Tuesday afternoon.
The Lightbulb Moment 💡
I was working on a client project and needed a fresh marketing strategy. Out of habit, I opened ChatGPT and asked something basic like:
“Can you help me come up with some marketing ideas?”
It responded, as usual, with a list of common-sense tips that sounded suspiciously like what you'd find in the first three results on Google.
Out of frustration, I tried something different—almost like talking to a person rather than just typing into a box:
“Act like a senior marketing strategist. I’m creating a campaign for small business owners who are skeptical about AI. Help me build a creative, practical plan with examples. Keep it casual but confident.”
Boom. Game. Changed.
The response I got? It wasn’t just better—it was brilliant. Tailored ideas. Real insights. Messaging that clicked.
That was the day I realized: it's not about the tool, it's about how you use it.
The Prompt That Changed Everything
Here’s the actual structure I started using consistently:
“Act as [an expert role] and help me [specific goal]. My audience is [describe them], and I want the tone to be [tone]. Make it detailed, practical, and creative. Don’t be afraid to go deep or think outside the box.”
It’s deceptively simple—but incredibly powerful.
Why This Works So Well
You give ChatGPT a role – It steps into character, like a good actor. That changes everything.
You’re specific – Vague questions get vague answers.
You define the audience – So the output is actually relevant to your people.
You choose the tone – Formal? Friendly? Snarky? You’re in control.
You invite creativity – Which brings out responses that feel fresh, human, and alive.
Real Results I’ve Gotten
Since using this prompt structure, I've:
Written LinkedIn posts that got 50+ meaningful comments (instead of 5 likes and silence).
Drafted email campaigns that felt personal, not robotic.
Brainstormed original business ideas with strategic depth.
Turned generic blog outlines into polished, audience-specific content.
And the best part? It feels like co-creating with AI—not just taking orders from a robot.
If You Take One Thing Away...
Don’t treat ChatGPT like a search engine.
Treat it like a creative partner—one that needs context, direction, and a little inspiration to do its best work.
Try this prompt. Seriously. Copy-paste it. Use it today. You might just be surprised at what you get back.
And when it clicks?
You’ll realize what I did:
It’s not about asking ChatGPT better questions—it’s about giving it better roles.
Want to Try It?
Here’s your copy-paste starter:
“Act as [expert role] and help me [goal]. My audience is [audience], and I want the tone to be [tone]. Make it detailed, practical, and creative. Go deep. Think outside the box.”
If this helped you, share it. Or better yet—drop your favorite custom prompt in the comments. Let’s learn from each other.
Because the future isn’t just AI-powered—it’s human-guided.
Subscribe by Email
Follow Updates Articles from This Blog via Email
No Comments